WRITING FROM SAN FRANCISCO
Rad Dewey
Copywriter / Consultant - Marketing Communications
(415) 253-1443 - radewey@radewey.com


Client News // Clients Served // Dewey's Background



[ Rad Dewey's FAQ ]

Let's say we were in your office discussing a possible assignment, you would ask me some questions....

[ Services ]

News Releases · By-lined and Feature Articles · Case Studies · White Papers · Brochures · Data Sheets · Newsletters · Print Advertisements · Annual Reports · Sales Letters · Speech Writing · Presentation Scripts · Direct Mail Packages · Advertorials · Catalogs · Copy Clinic (an objective review of an article, advertisement, sales letter, brochure or direct mail package -- includes a report and recommendations) · Public Relations/Marketing Communications Planning and Research.

[ Client Experience ]

CLIENT  WORK PORTFOLIO  · ThirdAge.com  ·  MediaRing Inc. (Internet telephony)  · Tektronix, Measurement Business Div.  ·  GetawayZone (Web-based service for renting vacation houses and condos)  ·  DHL Corporation (worldwide courier)  ·  Reynolds Metals Company (Reynolds Wrap and consumer recycling services)  · WICAT Systems (minicomputers and computer-based education and training)  · Zircon International, Inc. (electronic hand tools)  · World Airways  ·  Hexcel Corporation (engineered materials)  ·  Paragon Group (commercial real estate developer)  · ITN-Internet Travel Network (Web-based corporate travel booking and management system)  · Western Independent Bankers (association)  · World Savings (S&L)  · Cabot, Cabot & Forbes (industrial park developer)  · Control Video Corporation (video game system)  · Chemical Industry Council of California  · Woodward-Clyde (geotechnical engineers)  · San Francisco Fall Antiques Show  · TMI North America (consultants in TQM and human resource development)  · Double Rainbow Gourmet Ice Creams  · Omark Industries (Oregon Saw Chain Division)  ·  San Francisco Opera Guild (membership marketing campaign)

[ The Other Side of Client Experience ]

What do Rad Dewey's clients say about his work?

[ Writing Samples ]

Request my writing samples from radewey@radewey.com or ask for a quote on your project. Want to discuss it right away, call (415) 253-1443.

[ Tips for Marketing Communicators ]

Check my growing collection of tips for marketing communicators.

[ Background ]

Rad (nicknamed from his initials) has a rich background in newspaper reporting, marketing communications, public relations, advertising and communications research. Since 1969, he has developed, written and edited marketing communications materials, and devised and conducted public relations and marketing support and media relations programs for a wide range of consumer, industrial and high technology products and services. He is also experienced in development and management of market studies and attitudinal research.

Through the early 1970s, he was with the Public Relations Division of Cole & Weber, Portland. Thereafter he joined Edelman Public Relations in San Francisco. He was a vice president of Lowry Russom & Leeper and a founding principal of Lowry & Partners. He was also writer-in-chief and a senior account supervisor for Pat Meier Associates, a San Francisco-based high technology public relations agency. Now, as the site's senior editor, his work is to be found throughout ThirdAge.com, the leading online destination for first-wave baby boomers.

As an independent copywriter specializing in marketing communications and public relations, primarily for business-to-business, he has been widely recognized for his communications program management and copywriting skills.

He is a member of the International Association of Business Communicators and Society of Professional Journalists. He has been a director of The Museum Society, the membership organization of the Fine Arts Museums of San Francisco and the Asian Art Museum. He is also a director of the Friends of Mountain Lake Park and he edits the organization's newsletter. He has also been an information volunteer for the California Academy of Sciences and tour docent for KQED (public radio and television). Education: Oregon State University (undergraduate - English) and the University of Oregon (graduate - journalism, marketing and communications research).