Most important to you, I'm a marketing communications specialist.

Writing marketing copy isn't something I do to pass the time between writing web pages and ads.  Rather, it's my bread and butter.  I put all my skill, knack and know-how into every piece of marketing copy I write.  And, after writing hundreds of articles, brochures, ads and sales letters for people like you, I've learned how to sell to corporate executives, entrepreneurs, managers, purchasing agents, technicians, engineers, professionals and other business and technical buyers.

Send for my writing samples.  Do they seem "right up your alley?"  If not, give me a call and I'll go through my files to find additional samples that are closer to your area of interest.

"What kinds of assignments do you handle?"

I cover the full spectrum.  About 80 percent of my business is writing marketing communications materials, including press releases, feature articles, ads, case histories, newsletters, product guides, slide presentations, videotape scripts, sales brochures, annual reports, manuals and speeches.  The rest involves creating an assortment of direct-mail packages and catalogs for business, industrial and high-tech clients.

My specialty is writing clear, credible, persuasive copy about a wide range of business products and services, from the simple to the highly technical.

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I am able quickly to grasp complex marketing problems and understand sophisticated technologies.  Clients appreciate the fact that I can sit with engineers, scientists and other specialists, ask intelligent questions and speak their language. For years, as a public relations practitioner, I've worked with top management.  I know how to apply their goals and objectives to creating marketing communications materials that achieve the results they demand.

What's more, my copy gets results.  Ads written for a manufacturer of engineered materials were leading inquiry producers in a variety of engineering magazines.  Newspaper and radio ads brought more consumers with more aluminum to recycle into a  Stockton, Calif., recycling center on one day than the company had ever recorded on a single day anywhere in its nationwide recycling network. 

A house magazine I wrote for a maker of chain saw accessories, regularly surpassed its two competing, independent publications for readership within its target dealer audience.  Product and sales literature news releases written for a cast-steel products company usually outscored the company's product advertising for lead generation.  And, I've helped several non-profits boost attendance at their events, swell their membership rolls and reap more donations. 

As a copy editor, I whipped releases and technical feature stories into shape for a major agency.  Their media release program won a Silver Anvil from the Public Relations Society of America.  I won't claim to have made the prize-winning difference, but I did turn uneven copy into readily publishable material.

I can't predict how many responses any ad, mailer or literature package will pull for you.  But I can -- and do -- guarantee your satisfaction with the copy you receive from me.

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"You say you are a 'copywriter and consultant'?"

Besides writing copy, I also work with many of my clients as a consultant, helping them plan marketing campaigns that generate maximum response.  They're pleased and happy to get on-target advice that works -- at an affordable fee -- and they like the fact that I don't charge a monthly retainer for my copywriting services.

"You offer a service called 'copy clinic.'  What's that?"

A Copy Clinic provides an objective review of an ad, sales letter, brochure or direct-mail package.  You can have me critique either an existing piece or a draft of copy in progress.  It's up to you.

When you order a Copy Clinic, you get a written report of two or more single-spaced typed pages that analyzes your copy in detail.  I tell you what's good about it and what works, what doesn't work, what should be changed...and how.  My critique covers copy design, strategy and the offer.  It also includes specific directions for revisions and rewriting, although I do not write or rewrite copy for you under this arrangement.

A Copy Clinic is ideal for clients who want a second opinion on a piece of copy or who need new ideas to inject life into an existing direct mail package that's no longer working.  It also enables you to sample my services at far lower cost than you'd pay to have me write your copy from scratch.

"Speaking of money, how much does it cost to hire you for a project?"

For any copywriting assignment -- feature article, press release, case study, sales letter, ad, brochure, direct-mail package, an audiovisual script -- just let me know what you have in mind and I'll quote you a price.  I can send you a Schedule of Estimated Fees that will typical price ranges for a variety of projects.

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"What do your clients say about your work?"

When asked, Kevin Plagman, principal of Communications West, San Francisco, praised my, "Immediate grasp of objectives and subject material and fast turnaround of tight, crisp copy that only a veteran can bring."

Michael Dean, vice president, public relations of MediaRing Inc. (mediaring.com) says, "You are insightful and understand what is news and how to put it in a news worthy release" and "You were available and quick to respond upon any request I had."

Please visit my "testimonials" page for more comments from my clients.

"How long will it take you to write my copy?"

Ideally I like to have two to three weeks to work on your copy.  That gives me the time to polish, edit and revise until I'm happy with every word.

However, I realize you can't always wait that long.  So if the job is a rush, just tell me the date by which you must receive the copy.  If I take on the job, I guarantee that you will have the copy on your desk by this date or sooner.

No matter what the deadline is, the copy I submit to you will be right.  You can depend on it.

"What happens if we want you to revise the copy?"

Just tell me what you want improved and what the changes are and I'll make them -- fast.  There is no charge for rewriting.  Revisions are included in the flat fee we've agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment after copy has been submitted.

Most clients are pleased and enthusiastic about my copy when they receive it.  But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines -- and at my expense.

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"How do I hire your services?"

Putting me to work for you is easy.  First, just tell me what you're selling and whom you're selling it to.  Send me your brochure, catalog or any other literature that will give me the background information I need to write your copy.  But don't worry about organizing anything -- I'll do that.  If I have any questions, I'll pick up the phone and ask.

If you'd like to get together to go over the job in person, we can do that, too.  I'd be delighted to meet with you, wherever and whenever you wish.

When you give me the go-ahead, I'll write the assignment for you.  You will receive your copy on or before the deadline date.  And remember, it is guaranteed to please you.

Dozens of firms -- including Reynolds Metals, Ancestry.com, Hexcel, DHL, Tektronix, World Savings, ThirdAge.com, Omark Industries and WICAT Systems -- have found my copy ideal for promoting business, industrial and high-tech products and services and direct-response offers.

So...why not try my service for your next feature article, press release, sales letter, brochure, ad or direct-mail package?  I promise you'll be delighted with the results.

If you have an immediate requirement, call me right now at 415-722-4386 or or send me an e-mail at radewey@radewey.com.  There is no charge for me to discuss your job with you and give you a cost estimate.  And there's no obligation to retain me.