[ Resume ]

• Increased year-over-year (2007 vs. 2006) page views by more than 360% and unique visitors by more than 500%. Increased PV and UV results every year -- 2003-2007.
• Introduced features that drove creation of user-generated content through responses to experts' and other readers' responses to relationships questions posed by readers.
• Earned an estimated $6 million in incremental subscription revenue for business unit in 2007 derived from converting people from among the 35 million front-page referrals received from 111 feature articles successfully pitched to Yahoo!'s front-page editors.
• Recruited more than 100 writers, experts, and publishers who contributed articles at no cost in return for the exposure for their books, websites, and services.
• Seamlessly switched to a content management system from a hard-coded content publishing process without interrupting publishing schedule.
• Wrote an email that scored a 43% open rate and 10,613 orders -- almost 2x the orders needed for the campaign's success.
• Wrote an interactive site tour credited with converting 44% of tour takers into subscribers within 24 hours after completing the tour.
• Received a Yahoo! marketing "Purple Cow" award for editorial contributions to a joint promotion with Starbucks.

• Wrote the daily front page and all audience email communications -- 2 weekly newsletters and 4 daily topical newsletters -- reaching more than 1 million daily readers.
• Created catalog copy for an e-commerce area, co-branded sponsor pages, banner advertising, and other promotional vehicles including radio and magazine advertising.
• Project-managed webpage, ad and banner production, worked with Web designers, engineers, and IT staff at all levels.
• Wrote online health and personal-finance newsletters that averaged 15-25% click through rates.
• Revitalized the site's front door through a combination of lively writing and savvy story and feature selection -- quadrupled click-through from the front page to articles.
• Wrote pitches for ThirdAge information assets that achieved placements that pulled in record traffic from AOL and MSN.
• Led a content-driven effort to boost ThirdAge page-views to record levels without the benefit of off-site paid promotion or advertising.
• Introduced features that increased reader involvement and creation of user-generated content including discussions tied to polls and a series that asked readers how they would respond to various family situations.
• Optimized Web copy and tagging that paid off in higher placements on search engines.
• Drove a banner-swapping effort that multiplied the site's exposure at no cost.
• Received ThirdAge's 110% award for contributions to business development and revenue.

• Managed public relations campaigns that launched World Airways' passenger service and World Savings FSB and introduced electronic hand tools, like the Stud Finder, from Zircon International.
• Secured national press coverage and recognition for the San Francisco Fall Antiques Show.
• Developed special events and fundraising dinners for the Fine Arts Museums of San Francisco, USO and Catholic Youth Organization.
• Established one of San Francisco's largest independent public relations firms, subsequently sold to another agency.
• Clients served included DHL Corporation (worldwide courier), Hexcel Corporation (engineered materials), WICAT Systems (minicomputers and computer-based education and training), Zircon International, Inc. (electronic hand tools), Reynolds Metals Company (Reynolds Wrap and consumer recycling services), World Airways, Paragon Group (commercial real estate developer), World Savings FSB, Cabot, Cabot & Forbes (industrial park developer), Control Video Corporation (video game system), Chemical Industry Council of California and Woodward-Clyde (geotechnical engineers).