Rad Dewey
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San Francisco, California
415-722-4386
radewey@radewey.com
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[ News Release Sample ]
Unique Auction Methodology
NEW
ONLINE COMMUNITY COURTS SERIOUS COLLECTORS
OF ANTIQUES, FINE ARTS AND
ENDURING COLLECTIBLES
SAN FRANCISCO
-- Serving passionate collectors, not kitsch-hoarding night owls, The Serious
Collector (seriouscollector.com)
is inaugurating an auction method identical to old-line auction houses. The new web
site combines auctions with fixed-price sales, discussion groups and a
wealth of resources for collectors of antiques, fine arts and enduring
collectibles.
The new service offers dealers and collectors an exceptional mix of buying,
selling, trading, learning and communications opportunities. For dealers, The
Serious Collector’s range of services will help anyone, regardless of their
experience with computers, open their shops to buyers throughout the world on
the Internet.
"We're serving serious collectors and dealers left out of the
garage-sale auction sites," says Derick M. Bulkley, founder of
SeriousCollector.com. "With fixed-price sales and our 'Aging-of-Bids'
auction methodology, we provide connoisseur collectors a refined
experience. Our community members lead active lives that preclude them
from hovering over their computers at 3 a.m. on a Sunday night, hoping to place
the last bid before closing."
Bulkley says The Serious Collector's greatest challenge is finding dealers to
serve his acquisitive community of sophisticated collectors. In return, he
says, they gain access to a "gated" online community of passionate
collectors. “We want to serve the needs of all dealers, even those just
starting out with computers or just thinking about getting one," Bulkley
says. "We can help a dealer get on line with a minimum of effort and
time. We know they're more concerned with daily demands for serving
customers and building their inventories."
Buyer activity, not artificial time limits, controls auctions on
SeriousCollector.com, Bulkley says. Anytime a buyer bids on an item, he or
she is guaranteed the auction will not close for at least 24 hours.
"Think of it as the auctioneer's call, 'going once...going
twice...,'" Bulkley says. "If you're cruising in the
Mediterranean and can't be on line at 4 a.m., we will serve your collecting
interests. It's also economically superior to timed auctions for pricing
scarce, high value items. Alternatively, we give dealers the option of
fixed-price sales and a communication channel for bargaining."
Bulkley says SeriousCollector.com was designed to make it easy for users to
explore all aspects of their collecting interest in just a few steps.
"A member browsing Shaker items at auction is just one click away from a
Shaker discussion forum, a list of other members collecting Shaker items or
online resources for information about Shaker antiques," Bulkley
says. "Convenience and accessibility have driven our web site
design."
Dealer members receive a professionally designed home page to present
themselves and showcase their inventories, marketing and advertising support,
ample computer space to store images of inventory items and complete technical
and automatic transaction tracking. Bulkley says his membership fees and
commission charges are very competitive.
# # #
Rad Dewey
415-722-4386
radewey@radewey.com
Send email to radewey@radewey.com with questions or comments about
this web site.
Last modified: August 18, 2009