Rad Dewey
                       Web Producer / Copywriter / Consultant -- Marketing Communications
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                       415-722-4386
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[ News Release ]

Free Online Stores For Antiques & Collectibles Dealers
Announced by SeriousCollector.com

SAN FRANCISCO -- SeriousCollector.com, the world's most civilized trading community, is opening the first unlimited free online market for recognized dealers in fine arts, antiques or enduring collectibles. 

"Any dealer, anywhere in the world can list as many items as they want in their own online store at SeriousCollector.com," says Derick Bulkley, founder and CEO of SeriousCollector.com. "We will not charge monthly fees or any sales commission to any dealer participating in the SeriousCollector.com Marketplace." 

Serious Collector's offer includes technical assistance for dealers who post their inventories on-line. Dealers will be able to add or remove objects from their online store inventories at will.

"We want to make it easy, free and painless for any dealer, anywhere in the world, to create an Internet sales room to his or her business," Bulkley says. "Online stores at SeriousCollector.com are designed to be used by Internet novices and experts alike. Now their customer base can be as wide as the world." 

Using the simple, free tools at SeriousCollector.com, dealers can easily create their online store homepage and post descriptions and photographs of objects they have for sale. Bulkley says the tools are fast and require no computer programming knowledge. 

Each item listed for sale will be entitled to up to 50KB of free image storage space -- the approximate equivalent of a 3 x 5-inch color photo. Additional space is available for a modest charge. SeriousCollector.com does not impose any other charges or commissions on any item a dealer posts for sale on the site. 

The Free Online Store service comes in combination with a dramatic redesign of the SeriousCollector.com's web site. Bulkley says SeriousCollector.com is achieving widespread recognition for its exceptional mix of buying, selling, trading, learning and communications opportunities offered to collectors and dealers. 

"We've streamlined navigation and simplified the look of SeriousCollector.com without diminishing its charm and inviting appearance," Bulkley says. SeriousCollector.com has also launched an aggressive advertising campaign with placements in a variety of publications circulated among collectors. 

Unchanged is SeriousCollector.com's auction methodology where buyer activity, not artificial time limits, controls auction closings. Anytime a buyer bids on an item, he or she is guaranteed the auction will not close for at least 24 hours. This prevents the last-minute bidding or "sniping" common on other Internet auction sites. 

"Our collectors have better things to do with their time than hovering over their computers to make sure an item they want isn't snatched away with a last-minute bid," Bulkley says. 

Bulkley says SeriousCollector.com continues to receive widespread recognition for its exceptional mix of buying, selling, trading, learning and communications opportunities offered to collectors and dealers. 

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About The Serious Collector

Launched in April 1999, The Serious Collector, Inc. (www.seriouscollector.com) leads the next generation of person-to-person online trading communities. SeriousCollector.com introduced the revolutionary Aging-of-Bids methodology, the economically optimal web auction system for rare, high-value merchandise. The first site of its kind to deliver all content within a single, integrated topic index, SeriousCollector.com is designed for passionate collectors and professionals in fine arts, antiques and enduring collectibles. Derick M. Bulkley, an avid collector and strategy consultant, is founder and CEO of the company that has grown from its San Francisco base to include over 70 dealers. Contact the company at P.O. Box 0000, San Francisco, Calif. 00000, (415) 000-0000.

[ Contact ]

Rad Dewey
415-722-4386
radewey@radewey.com

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Last modified: April 13, 2008